Mountain Inn Dayton, TN
A family-owned motel leaving a national franchise needed its own brand and a way to take reservations directly.
SaaS + website
NightShift Hotels
My own company, not client work.
My own company: an AI call-handling and reservation product for hotels, and the marketing site that explains it.
- Industry
- SaaS + website
- Year
- 2025
- What I did
- Product design
- Marketing site
- UI
- Conversion layout
- Deployment
- Stack
- HTML/CSS
- JavaScript
- Vercel
- AI voice
The challenge
What the business needed.
Hotels lose bookings when calls go unanswered after hours. NightShift is my own product that answers those calls. This is not client work; it is here because it shows how I approach a site whose only job is to explain a new idea to busy owners.
The solution
What I built.
One idea per section
The marketing site walks a hotel owner from the problem (missed calls) to what NightShift does and how to try it, without jargon.
Built and shipped myself
Design, UI, conversion layout, and deployment.
Lighthouse record
Measured, not estimated.
Only categories that were actually tested are shown with a score. A dash means that category has not been recorded yet. Scores change over time, so treat these as a dated snapshot.
Mobile
—
Accessibility: not recorded
—
Best Practices: not recorded
—
SEO: not recorded
Tested October 14, 2026 · PageSpeed Insights · median of 6 runs · original report link not saved
Desktop
Not recorded yet.
What this project shows
Skills on display.
- Explaining an unfamiliar product to a non-technical buyer
- Product thinking beyond brochure sites
Related projects
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Deer Creek Stone Graysville, TN
A family-owned flagstone quarry rebranding from Galvez Stone needed buyers nationwide to find and trust the new name.
Need something like this?
One-time fee, a fixed quote, and you own the code, domain, and hosting.