What a 99 Lighthouse Score Actually Means
A Lighthouse score is a useful, dated snapshot of one simulated page load. Here is what goes into it, why it moves between runs, and what it cannot tell you.
Insights
Notes on websites that work for small businesses.
Practical articles on performance, search, AI-powered discovery, and website ownership. Written from real projects, with sources, and without guarantees nobody can keep.
Articles
Your Website Traffic Is Changing: Is Your Business Ready for AI Search?
AI Overviews and chat-based search change how people find local businesses. What has actually changed, what has not, and a practical plan for the next month.
Can AI Tell What Your Business Does From Its Website?
A simple test you can run in ten minutes: read your website the way a search engine does, and see whether it answers six basic questions about your business.
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