Mountain Inn Dayton, TN
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Stone quarry · Graysville, TN
Deer Creek Stone
A family-owned flagstone quarry rebranding from Galvez Stone needed buyers nationwide to find and trust the new name.
- Industry
- Stone quarry
- Location
- Graysville, TN
- Year
- 2026
- What I did
- Brand identity
- Web design
- Development
- Product catalog
- Blog setup
- Technical SEO
- Launch
- Stack
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
The challenge
What the business needed.
Deer Creek Stone is a family-owned natural stone quarry in Graysville, Tennessee, that had been known as Galvez Stone. A rename puts years of word of mouth at risk: past customers search for the old name, and new buyers have never heard the new one.
The quarry also sells beyond its region. Homeowners, landscapers, and builders outside Tennessee had to be able to understand what it sells, see real installations, and ask for a quote.
The solution
What I built.
Rebrand continuity
The new name appears with “Formerly Galvez Stone” in the header area, the page title, the meta description, and the business structured data (as an alternate name), and a dedicated article explains the change.
A product catalog buyers can navigate
Eight product pages (flagstone, slabs, treads, wall stone, rubble strips, steps, cobblestone, and fire pit rings and tables), each linked from the homepage and the products index.
Proof of real work
A portfolio of installed projects so a buyer can see the stone in use, not just in a catalog photo.
Quote requests everywhere
Every page leads to a quote request, with both phone lines visible in the header.
Content and crawlability
A blog with buyer-focused articles, an XML sitemap listing every product and article, canonical URLs, and LocalBusiness structured data.
Lighter social embeds
Instagram posts load only when a visitor asks for them, so the embed does not slow the first view of the page.
Lighthouse record
Measured, not estimated.
Only categories that were actually tested are shown with a score. A dash means that category has not been recorded yet. Scores change over time, so treat these as a dated snapshot.
Mobile
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Accessibility: not recorded
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Best Practices: not recorded
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SEO: not recorded
Tested October 14, 2026 · PageSpeed Insights · median of 6 runs · original report link not saved
Desktop
Not recorded yet.
What this project shows
Skills on display.
- Carrying search equity and recognition through a business rename
- Organizing a multi-product catalog into clear, linkable pages
- Keeping third-party embeds from slowing the page
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