Lash studio · Knoxville, TN

Makeover by Maria

A Knoxville lash tech’s site was full of placeholders, and its generic look did not match her brand.

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Makeover by Maria homepage with the newspaper-style headline "Knoxville’s Lashes Just Got Better" beside a portrait of Maria — Desktop homepage of Makeover by Maria, as live in 2026.

Industry: Lash studio
Location: Knoxville, TN
Year: 2026
Live site: makeover-by-maria.vercel.app (opens in new tab)
What I did: Redesign
Development
Bilingual messaging
Booking request flow
Structured data
Stack: Next.js
TypeScript
Tailwind CSS
Vercel

The challenge

What the business needed.

Makeover by Maria is a lash studio in Knoxville run by Maria, who also does hair and nails. Her previous site was full of placeholder content and a generic template look that did not match her brand or her editorial photoshoot.

Many of her clients prefer Spanish, so the site had to make it obvious that booking in either language is welcome.

The solution

What I built.

A theme with a point of view
A newspaper-style design (“Breaking News”, figure captions, a classifieds-style booking section) built around her own editorial photos.
The full menu with real prices
Full sets, fills, and add-ons are listed with prices and one-line descriptions, plus a clear note that hair and nails are quoted on request.
English and Español
Language support is stated in the header, the hero, the reasons-to-book section, and the footer.
Real results
A “Recent Looks” section with finished sets on real clients.
Booking requests she confirms
A booking request flow, with copy explaining that Maria confirms every appointment personally, and BeautySalon structured data with hours and location.

Lighthouse record

Measured, not estimated.

Only categories that were actually tested are shown with a score. A dash means that category has not been recorded yet. Scores change over time, so treat these as a dated snapshot.